INCEPTION XR

Revolutionizing Reading with XR

WHAT WE DO

Inception XR is a leading next-generation immersive content platform combining proprietary technology and a best-in-class creative studio to produce exceptional mixed reality at scale. Inception leverages the mobile AR revolution to create interactive literary experiences. 

WHY XR?

XR IS CHANGING THE WAY WE CONSUME CONTENT.

 

Just like digital and audio-books changed the way we consume the written word, we believe XR is the next frontier in reading. Our flagship product, Bookful, pioneers a new literary category, where books come alive through the power of augmented reality. 

Inception’s vision is to revolutionize reading, offering a marketplace where interactive, mixed reality enhances the literary experience.  

Print
Paper books

E-books

Electronic books available in a digital form on computers and mobile devices.

Audio books

“Talking books” that you listen to, rather than read.

Augmented Reading

Augmented Reality & 3D reading experience bringing the plot and the characters to life.

 

Immersive Reading

XR glasses transform the reading experience, boosting comprehension and engagement

Print
Paper books

E-books

Electronic books available in a digital form on computers and mobile devices.

Audio books

“Talking books” that you listen to, rather than read.

Augmented Reading

Augmented Reality & 3D reading experience bringing the plot and the characters to life.

 

Immersive Reading

XR glasses transform the reading experience, boosting comprehension and engagement

ABOUT BOOKFUL

Bookful is a best-selling AR/3D reading app for children ten and under. Bookful holds the world’s largest Augmented Reality library, with titles from leading publishers including Oxford University Press, Harper Collins, DK, and Hachette, along with leading book series such as Thomas the Tank Engine, PJ Masks, Peppa Pig, My Little Pony, and many more. Each book is complemented by related games and interactive activities, bringing stories to life like never before. Our app creates a magical, playful universe for young readers, helping children discover the joy of books.

TEAM

Benny Arbel

CEO & Founder

Dana Porter

CMO & Founder

Effi Wizen

CCO & Founder

Andrew Mendoza

CSO​

Peleg Bahar

CTO​

Meytal Sedaka

VP Content

Jenny Drezin

VP Marketing

Gigi Levy-Weiss

Investor & Board Member 

Cheft Fenster

Investor & Board Member

Tobias Schiwek

Investor & Board Member

Mor Assia

Investor & Board Member

David Lazarus

Investor & Board Member