XR Technologies That Enhance Learning Outcomes

We partner with some of the world's great IPs,
publishers, telcos and learning institutions
to create and deliver Rich-XR educational
content to millions of users worldwide

The Power
of Immersive

  • Realistic simulation of extraordinary situations
  • Simplifies the complex, give context and enhances learning effectiveness
  • Add playful and explorational content
  • Encourage conceptual thinking,
    for art and design
  • Reduce the noise from thesurrounded environment

Why XR

  • Explains complex concepts  
  • Promotes independent learning 
  • Increases engagement
  • Encourage practical learning

Bring the student to any
location in the world and
beyond at any time

See historical events
as they happen

Inception’s XR technology
works on all devices







IP Partners

Leading brands & publishers that everyone knows & loves

Telco Partners

We are proud to work with some of the world's leading telecoms

Our Team

Our dedicated and talented team of Developers, Designers,
Pedagogic and Business experts are the heart and mind of Inception XR

Benny Arbel

CEO & Founder - Serial tech entrepreneur Digital Marketing expert Former CEO of MyThings & Comverse mobile content division

Effi Wizen

CCO & Founder - Design & post-prod. guru Founder and CEO of 
Gravity VFX Partner at Satera 
VR prod. multiple industry awards

Andrew Mendoza

CSO - Specialist in media, tech & digital strategy Former consultant & partner with Accenture, OC&C Non exec on two ed-tech businesses

Meytal Sedaka

VP Product - XR product expert Experience and track record in edtech and UI/UX

Oren Carmel

VP R&D - Hands-on technical leader with vast experience in building startups from the ground up. Passionate about education, interactive & immersive content

Ariel Geva

VP Sales - Vast experience in sales in education, technology & telecommunications Previously led international dev. for Technion

Board Members

Dana Porter

Strategy & marketing expert Former Microsoft & Amdocs exec Consultant on strategy, marketing, & tech to global corporates

Chet Fenster

Managing Partner at MEC Entertainment Experienced in entertainment, advertising

Gigi Levy-Weiss

Israel’s leading early stage investor General Partner at NFX

Mor Assia

Founding partner and Co-CEO, iAngels Previously held senior roles at Amdocs, SAP & IBM

Tobias Schiwek

CEO of Era (Bertelsman Group) Senior media & technology executive and entrepreneur

David Lazarus

Executive chairman at RAM Hand to Hand Couriers Senior logistics & technology executive and entrepreneur

Our Flagship Product

The largest and best-selling AR reading app in the world,
with 500 book worlds, from the leading global publishers and kid’s brands

#1 AR/3D
Reading App

Improving Reading

Connecting Kids
To The Books


in App




Games Avg.
Played/ Month


Books Avg.
Read/ Month


Weekly Avg. Min
Spent on App

The Science Of Bookful

Bookful Is Scientifically Proven To Expand Vocabulary & Improve Literacy

“Understanding stories, expanding vocabulary,
and reading enthusiasm are crucial for literacy
and Bookful has a meaningful impact in all of those areas.”

Dr. Ben-Yehudah - Cognitive Neurobiologist